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ECO 415 WEEK 4 COMPLETE
Description:
been contracted by a prestigious national business organization to deliver a two part seminar on a couple of today’s hottest business topics: competitive advantage and international business.
Create a full 1,750- to 2,100-word transcript of your planned speech to meet the organization’s request.
Address the following questions for each topic:
Topic 1: Achieving Competitive Advantage
· How does the creation of value lead to competitive advantage?
· How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.
· How does the price elasticity of demand affect a firm’s strategic positioning for competitive advantage?
· What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.
Topic 2: International Business
· What additional risks do multinational corporations face, and what additional opportunities do they enjoy when compared with domestic firms?
· What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?
· What strategies may a multinational corporation use to best mitigate the risks discussed above?
· How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategyspecific to international business.
ECO 415 Week 4 DQ 1
If you were a manager of a large manufacturing company and decided to offshore labor-intensive production to another country, how would you justify the decision to your employees and the community where your plants are located? What economic arguments would you make? What social or ethical argument could you make?
ECO 415 Week 4 DQ 2
Pepsi-Cola® and Coca-Cola® have dominated the market for almost a century whereas General Motors™ and Ford Motor Company© have suffered due to increased competition. What is it about the markets, the products, or the companies themselves that has allowed the two former companies to thrive whereas the later two falter? Frame your answer in terms of competitive advantage and international business.
